People view work of McLuhan as a cornerstones of the study of media theory. This companion of the order of Canada, educator, philosopher, and scholar worked as a professor of English literature. He coined the "global village." Canadian cultural critic and communications theorist Herbert Marshall McLuhan maintained more influence of the method of communicating than the information on the public and coined the expression, "the medium is the message," in his book Understanding Media (1964). He was learning in spite of his professors, but he would become a professor of English in spite of himself. People view work of McLuhan as a cornerstones of the study of media theory. McLuhan was still a twenty-year old undergraduate at the University of Manitoba, in western Canada, in the dirty thirties, when he wrote in his diary that he would never become an academic.
Canadian cultural critic and communications theorist Herbert Marshall McLuhan maintained more influence of the method of communicating than the information on the public and coined the expression, "the medium is the message," in his book Understanding Media (1964).
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